Describe the company, what business they are in, what are their values and philosophies.
State the Mission Statement and Code of Ethics. Share how you think that a company supports its code of ethics and mission statement.
Show examples of the companys advertising and promotions (Min. of 5). Discuss how it incorporates the companys Code of Ethics.
Discuss their stand on Social Responsibility including Corporate Responsibility, Philanthropy, and Cause Related Marketing.
Discuss their stand on Sustainability and include any articles or stories that you can find.
Cite any ethical issues you can find concerning the company. Include any information found on ethics in the field of advertising and promotion as well (TV, radio commercials, print ad, billboard ads, internet, etc.)
Create a company Timeline depicting the history of the companys social efforts. Assess where the company is on their CSR journey. What are they doing that is noteworthy or exemplary? Where do they need to put in more effort?
Document references used with a minimum of five sources.
Written portion (excluding references, exhibits, etc.) should be 3 to 4 pages in length, typed, double-spaced with standard character sizes
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