Discuss about the various soft drinks that you know (e.g., Coca-Cola, Pepsi, 7-Up, Gatorade, Powerade). How do those various brands position themselves and differentiate themselves from competitors in the market? Discuss at least 2 brands. (Tips: use perceptual map to display the positions of those various brands and find competitive advantages)
For the brands use Gatorade and Powerade.
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