Determine which target market or markets your company is best positioned to serve.

Words: 182
Pages: 1
Subject: Research Writing

In Module 3, you will identify the customer groups your business has selected to directly target. Remember the various segmentation methods your readings discussed: geographic, demographic/socioeconomic, psychographic, behavior, and needs-based segmentation. Also, recall that positioning refers to the way in which customers perceive your product offering relative to the competition.

In this module, you will submit the following deliverables:

Market Segmentation and Targeting Strategy
Positioning Map
Please read through all sections before proceeding to the next page and refer back whenever necessary.
Consider how best to segment the market based on one (or more) of the following methods: Geographic; Demographic/Socioeconomic; Psychographic; Behavior; Needs-Based segmentation.
Determine which target market or markets your company is best positioned to serve.
Describe the profile of your primary target market.
Consider the needs of your target market and establish a positioning strategy.
Craft a positioning map to visually display the key benefits and competitive alternatives.
Follow these standard formatting guidelines for your Marketing Plan deliverables:

12 point, Times New Roman font
Double-spaced
Title Page
Reference List
Your marketing plan should include external research with appropriate citations and references written in APA format. For additional information, please refer to the Writing Style Guide.

Refer to the rubric for grading criteria.
Submit your marketing plan Market Segmentation and Targeting Strategy & Positioning Map section for instructor feedback.

ATTACHED IS THE ASSIGNMENT SUBMITTED IN MODULE 2 FOR REVIEW