Company of focus: Lush (a beauty company) – make sure its the correct focus
Identify how Lush can benefit from better use of social media.
Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
Determine key performance indicators to measure the success of the online strategy.
-Use sub-headings for each topic.
-Use as a Reference: Marshall, G. and Johnston, M. (2019). Marketing management (3rd ed.). McGraw-Hill.
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