Design a marketing plan that will demonstrate entrepreneurial approaches to formulating product, price, promotion and distribution strategies and action programs.

Post Project Objective:
Design a marketing plan that will demonstrate entrepreneurial approaches to formulating product, price, promotion and distribution strategies and action programs.

Introduction: Developing a Market Niche
Identification, development and the implementation of a Market Niche requires expertise and research to formulate an in-depth understanding of market trends. While this process can be extensive the key to market niche development focuses on the core strengths that a company can deliver to.

Deliverables
The post project for this lesson is required to be a minimum of 1,000 words that clearly demonstrate your understanding of the activity. Post project essays should have a clear introduction, thesis statement and conclusion, written in APA format. A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list

Activity Details
Perform the following steps:

Step 1: Read the Dunkin Donuts case study (Attached in the additional materials section) about carving a niche in the market and going head-to-head with the nations largest coffee chain.

Reference:
Dunkin Donuts: Targeting the Average Joe from Armstrong, G., & Kotler, P. (2013). Marketing: An Introduction (11th ed). Upper Saddle River, NJ: Prentice Hall.

Step 2: Address the following.
In your paper be sure to address the following:
Analyze and write about the marketing (and business) approach taken by Dunkin Donuts.
Describe best practices in marketing and explain in what ways did Dunkin Donuts break the mold.
Describe how Dunkin Donuts carved out a niche in the market by going head-to-head with the nations largest coffee chain.

Step 3: Write your paper
Write your essay to address all the questions above.

Last Completed Projects