Describe each customer segment, including: demographic information psychographic information specific customer needs in terms of products and service levels

In a double-spaced MS Word document (300-400 words), use the information in this weeks resources and your own experiences to discuss the following:

Read What You Need to Know About Segmentation. Gavett, G. (2014, Jul. 9). Harvard Business Review.

Think about your core customers, whether internal or external, and identify at least 2 key customer segments. For each of your identified customer segments, address the following:

Describe each customer segment, including:
demographic information
psychographic information
specific customer needs in terms of products and service levels
customer attitudes and behaviors
preferred methods of communication
any environmental factors that influence their purchasing behaviors
Judge the level of satisfaction for each customer segment and consider the factors that influence satisfaction
Finally, develop a list of actions that you/your business could take to increase the level of satisfaction for each of the identified customer segments

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