1. Select a segment of the hospitality and tourism industry and a specific brand (e.g., hotels – Courtyard by Marriott, or restaurants – Olive Garden) {your choice}.
2. Describe different product levels offered by this brand: core product, facilitating products, supporting products, and augmented products.
3. Think of this product from the perspective of the STOP framework. What kind of solution does it offer?
4. Based on the review article by Campos et al. (2018) provide your definition of co-creation.
5. What co-creation opportunities does the brand that you selected offer to consumers? Are there any other potential opportunities for co-creation?
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