Describe current strategic initiatives of the company that they will be working on over the next few years to implement with the goal of having those initiatives create new value.

Describe current strategic initiatives of the company that they will be working on over the next few years to implement with the goal of having those initiatives create new value. These initiatives represent things management is striving to implement based on their belief that they will drive new value. The FY 2022 10-K provides detailed insight about these initiatives. Hint: Google the word “strategy.” – Page 9/10
• Strengthening customer engagement
• Growth and expansion of physical retail store footprint
• Product development
• Positioning themselves to tap into new internal markets and demographics
• Continuing to invest in technology and innovation
• Enhancing design capabilities
• Expanding holistic vision care offering

Will need to expand on the bullet points that are given.

Research information about EssilorLuxottica, one of Warby Parker’s competitors. Although it is not a US public company, there is sufficient information on the company’s website and investor relations website to provide insight about its business. Describe how Warby Parker’s overall business model and high-level strategy differentiates itself from this large competitor. Note: You can briefly look into VSP, relating to vision insurance, but I would focus more on EssilorLuxottica in your discussion.
• Eyecare and eyewear
• Direct to consumer
• Business model comparison between the two

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