Prior to beginning work on your final paper, read Ford’s Pitch to Wall Street: More Aggressive EV Push, New Commercial Vehicle Business (Links to an external site.), Sample-Based Longitudinal Discrete Choice Experiments: Preferences for Electric Vehicles Over Time (Links to an external site.), Consumer Preferences for Electric Vehicles: A Literature Review (Links to an external site.), and review the following websites for data to support your analysis: United States Census Bureau (Links to an external site.), Bureau of Transportation Statistics (Links to an external site.), U.S. Department of Energy Gov (Links to an external site.), and United States Environment Protection Agency (Links to an external site.). Use the Marketing Research Assessment Download Marketing Research Assessmenttemplate to complete this assignment.
Complete all sections in the Marketing Research Assessment Download Marketing Research Assessmenttemplate.
To begin, write a paragraph in your own words to
Define what marketing research process means to the Ford Motor Company.
Next, after conducting research in the University of Arizona Global Campus Library and on the internet,
Describe how each of the following sections in a marketing research plan might apply to a study in understanding consumer electric vehicle feature preferences.
Provide one or two sentences for each section:
Introduction
Background and significance
Literature review
Research design and methods
Preliminary suppositions and implications
Conclusion
Citations and references
Using the topic of electric vehicles and the Ford Motor Company,
Assess the importance of using a strong marketing research plan to accurately gain valuable information on consumer preferences.
Using Ford as an example of an international company,
Analyze how big data helps them make better global strategic decisions.
Considering the movement toward greener technology,
Evaluate in one or two paragraphs how the global environment influences the type of research Ford might conduct on electric vehicle markets.
In one or two paragraphs,
Assess the importance of using marketing research to make strategic marketing decisions.
Finally,
Analyze how Ford implements marketing research to better position its products to consumers and sell more cars.
The Marketing Research Assessment final paper,
Must be four to six double-spaced pages in length (not including title and references pages) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Centers APA Formatting for Microsoft Word (Links to an external site.) resource.
Must include a separate title page with the following:
Title of project in bold font
Space should appear between the title and the rest of the information on the title page.
Students name
Name of institution (The University of Arizona Global Campus)
Course name and number
Instructors name
Due date
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.) and Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
Must use at least four scholarly, peer-reviewed, and/or credible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
To assist you in completing the research required for this assignment, view Quick and Easy Library Research (Links to an external site.) tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
Must document any information used from sources in APA Style as outlined in the Writing Centers APA: Citing Within Your Paper (Links to an external site.) guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.
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