1. Define the specific ethical issue(s) and/or conflict(s) associated with this case.
2. Identify internal and external factors that may influence the decision.
3. Identify the key values associated with this case.
4. Identify the parties who will be affected by the decision and define the public relations professionals obligation to each
5. Select ethical principles to guide the decision making process and explain why they are relevant.
6. Make a decision and justify the decision
Please answer each question in a separate paragraph and numbered.
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