Research on the Internet to find two examples of traditional IMC tools from two different campaigns. This might include two TV ads, two print ads, etc. An organization’s Web site might be a good place to find these tools. (For example, the Dove Web site at http://www.dove.us/Tips-Topics-And-Tools/Videos/default.aspx shows TV ads for Dove.)
In a 2- to 4-page written assignment, compare and contrast the two IMC tools you identified by answering the following questions:
Provide a link to each tool. How are the two tools similar and different? (You may wish to discuss words, graphics, voice, drama, emotion, impact, etc.)
Which campaign do you think uses the traditional IMC tool more effectively? Why?
What could the less successful campaign have done differently?
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