Coherence in Your Writing

Select one paragraph of your research paper draft and examine it for examples of the above four coherence tools. If you do not find at least two of the tools in use, revise your paragraph so that it uses at least two of the tools. Do not identify the coherence tools you used;

Four specific ways of improving coherence:

Transitional words and phrases
Internet users do not always think about how their internet data is being used. Nonetheless, collecting and using data about search habits is big business.

Repetition of key works and phrases
Companies are able to track the searches made by various demographics and use data about these searches to target advertisements to likely customers. Customers will see advertisements that match their interests, but they have give up some privacy in return.

Pronoun reference
For some customers, this loss of privacy is acceptable, while others are deeply concerned.

Parallelism
Customers may worry about their search data getting into the wrong hands or about further intrusicixon into their private lives.

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