Client Pitch

Presentation Length: A 2,500-word practical writing task that includes a client pitch and
content examples (excluding references)

You will be briefed by a client on a public relations situation. Your task is to produce a pitch
to the client for an effective public relations campaign. The Client Pitch will build on the
development milestones already developed in class. To show the client how the campaign
will look in action, you must also produce at least one piece of sample content (but no more
than two pieces). You have 500 words for these, with images equating to 100 words each. A
pitch template has been provided, with clear guidelines on the elements of the campaign
that you will need to address. You can simply use the template or modify it to suit your
needs. The sample content that you produce should be directed towards specific audiences,
media and objectives in mind. Explain these in your pitch.
Your sample content is your opportunity to show the client how creative and effective your
campaign will be! You may produce whatever best demonstrates your campaign in action.
For example, you might produce social media posts, branded news content, or plans for an
event. If you include images, they must be created by you.
Assessment Criteria:
Writing and presentation: clarity and coherence of expression, grammar, punctuation,
sentence construction, layout.
Understanding of PR and advertising principles: demonstrated ability to undertake
research and analysis appropriate to PR and advertising, and to determine appropriate
campaign objectives, messaging, media choices, and evaluation methods.
Quality of content samples: clarity and coherence of writing, suitability for intended
audience, and alignment with campaign objectives and message
Effective research: productive engagement with sufficient scholarly and non-scholarly
resources to analyse client situation and support campaign objectives and message
Referencing: adherence to proper referencing conventions

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