you will get the opportunity to develop your thinking in terms of key aspects of your pitch. In class, you will get the chance to demonstrate your understanding of these critical elements. In weeks 5, 7, you will look at these component parts of the plan, and outline your ideas for each in regard to their appropriateness, strengths and any inherent weakness.
You will submit a 200 word analysis on the following elements via Turnitin:
Research
Strategy and Tactics
Messaging
Media Forms
These milestones are an opportunity to demonstrate your understanding on each element more broadly. Each submission will demonstrate the ground work that underpins your final client pitch. For instance, the Strategy and Tactics entry can give the reader an appreciation of the preparation that went into your chosen strategy; there may have been an idea that was disregarded and the Turnitin submission will articulate the decision making involved in getting to the final strategic outcome. Students are not to think that the milestones are the opportunity to start writing up the finalised pitch. See them almost akin to your pitch sketches. To that end, these submissions are less about the presentation (although the expression is important) and more about your understanding of the different parts and their appropriateness in meeting the clients goals.
Last Completed Projects
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