Choose an advertisementprint or videofrom twenty-first century American popular culture and
critically analyze the dominant ideologies about gender, race, sexuality, and class at work in the
advertisement. Then, consider how a viewing subject might construct an oppositional gaze to find
pleasure in the image/video. Your analysis must include specific arguments and vocabularies from at
least three authors we have read to date and listed below. Questions to consider: how does the
images/videos visual elements allow for oppositional viewing; how are dominant stereotypes and
tropes constructed, and then undermined, in the image/video?
(If you look at the paper assignment, IGNORE #1 AND #2, just pay attention to #3 and the second page of the document. ONLY use the sources I provided, no outside sources). The ad you are writing about is also in the files provided
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