To what extent does green attitude influence green purchase behavior in the food sector and to what extent is this relationship mediated by purchase intention?

To what extent does green attitude influence green purchase behavior in the food sector and to what extent is this relationship mediated by purchase intention? – Table 02 shows the reliability level of the respondents. As you could see, their answers on Perceived Consumer Effectiveness only score 0.5 (lower than the standard of 0.7). This … Read more