Assessment title: Assess the consequences and impact that the pandemic, and other global events, are having on marketing approaches in the e-commerce industry.

Aims: to assess the students ability to use the PESTLE framework in current marketplace.

Your essay should include the following:
For your chosen industry i.e. e commerce, use the PESTLE framework to analyse the macro environmental factors that could have an impact on its success.
Discuss the key trends which can influence attitudes/decisions.
Identify whether there are any opportunities going forward and any associated challenges.
What is the role of marketing in helping producers and consumers understand the consequences of engagement with a global market and associated uncertainties.
Consider the role of technology in addressing some of the issues.

Last Completed Projects