Company is Amazon.com Inc
Section 1: Corporate Level Strategy Analysis
A. Identify corporate level strategy (i.e. related/unrelated diversification, vertical/horizontal integration, etc.)
B. Identify strategic business units/divisions
C. Analyze the relationship among the companys businesses units/divisions
C1. Do the business units/divisions trade or exchange resources? Why? How?
C2. Or, is the company just running a portfolio of investments? Explain.
Section 2: Business Level Strategy (i.e. cost leader, differentiation, focus)
A. Identify competitive strategies for each the business units/divisions.
B. Identify functional strategies that build competitive advantage through superior efficiency, quality, innovation, and customer responsiveness (Specifically: Finance, Operations, Human Resource Management, Marketing)
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