Analyze the parent brands and, also, brand varieties; for example: Fritos(r) Corn Chips or Doritos(r) are parent brands and when clicking on them there are many varieties.

1) Search the Frito-Lay’s(r) brands by clicking on the following links: Frito-Lays Brands, Fritos Corn Chips, and Doritos. Analyze the parent brands and, also, brand varieties; for example: Fritos(r) Corn Chips or Doritos(r) are parent brands and when clicking on them there are many varieties. Select one parent brand and place all varieties in one of the four quadrants of the BCG Matrix Portfolio Analysis.
2) For the products selected in question one, provide a strategic direction (e.g., what the company should do) for one of the varieties in each quadrant. You need a total of four recommendations.

https://www.fritolay.com/brands
https://www.fritos.com/
https://www.doritos.com/products

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