Analyses how consumers perceive Influencers, the impact of influencers on behaviour of users when purchasing

1.Analyses how consumers perceive Influencers, the impact of influencers on behaviour of users when purchasing
2.Proposed methodology (How will the objectives be achieved?)- Qualitative and quantitative research, marketing theory, marketing framework application
3.Provide examples of articles already consulted in drawing up your ideas-
A: Impact of YouTube influencers on consumer buying behaviour of the gadgets (https://ejmcm.com/article_7381_fcf5a063755dd74d3efb7255b104aa90.pdf)

B: The impact of social media influencers on travel decisions: the role of trust in consumer decision journey(https://www.tandfonline.com/doi/abs/10.1080/13683500.2021.1895729)

C: Impact of Influencers in Consumer Decision Process: The Fashion Industry (https://pdfs.semanticscholar.org/1469/eccb29f76b24e85cba8b6b60adf5ab4932d8.pdfm)

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