Please read the attached article and explain why the business (Amazon) is successful or failed based on the PEST environmental forces.
Examples of questions to be answered: How did they adapt to the culture? Or if they failed, was it because of not adapting? How? How do they deal with the exchange rate / inflation etc? Was the reason they failed corruption? Explain?
Article: https://labsnews.com/en/articles/business/why-amazon-is-continuously-expanding-in-brazil/
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