Initial Post
You work for an investment firm that is considering making a $10 million dollar investment in either Walmart or Amazon. You are the marketing strategy advisor and need to post to your fellow advisors your evaluation of these companies Strategic Business Units (SBUs) and business models.
Review the material above and your course unit content. Conduct additional research from credible sources*. Proper in-text citations and correctly formatted references should be prepared consistent with the APA (7th edition). Post responses to your assigned issues below. Then make and justify your final recommendation for investing the $10 million based on your assignment below by last name.
Discussion Issues: If your last name starts with A-L, respond to issue 1. If your last name starts with M-Z, respond to issue 2. In your Peer Response, respond to students who covered the other issue number.
Last name starts with A-L: Evaluate the SBU acquisition/development strategy of Amazon and Walmart and how they are gaining synergies from these SBUs.
All: Make and justify your final recommendation for investing.
*Credible sources for business topics can include Forbes, Bloomberg, etc. Credible sources would not include Facebook, many of the MBA help websites, or other non-research based sources.
Some discussion topics will require that you use “trade” sources. These are sources that directly support specific industries, such as https://www.restaurantbusinessonline.com/ (Links to an external site.)Links to an external site.. Most trade sites offer free news content and then member paid more in-depth content. You will not be expected to pay for these sites. To find these sites, search: “Your SBU Industry” trade news (or trade journal).
I have attached necessary material and provided links below needed for assignment:
https://www.cnbc.com/2020/09/01/walmart-to-launch-its-membership-program-walmart-in-mid-september.html
also 17-min video in link above that may help
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