Given the competitive nature of agencies, these organizations become brands themselves looking to hold points of differentiation unique from their competitors. Visit one of three agencies,
https://www.160over90.com
https://stealthcreative.com
https://www.digitas.com/en-us
After visiting their site, critique the agency’s “positioning.” How unique are they different in terms of what they offer, services, clients, geographic markets, industry? Is their “messaging” clear to you when goicixng to the site? Why/why not?
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