After reading Blue Ocean Strategy, please prepare a 4-6 page paper where you relate the lessons learned in the book to the five areas of marketing that we are highlighting in this course:

After reading Blue Ocean Strategy, please prepare a 4-6 page paper where you relate the lessons learned in the book to the five areas of marketing that we are highlighting in this course:

1) Marketing Planning and the 4 P’s (place, price, product, promotion)
2) Marketing Research
3) Buyer Behavior
4) Product Development
5) Audience Segmentation

Each of the five areas needs to be a separate section or paragraph in your paper

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