A SWOT Analysis is one of the key components in the formulation of a companys strategy.
Please provide a brief definition of SWOT Analysis. (3 marks)
Looking within your current organisation, please identify one (1) for each of the following:
1. Strength
2. Weakness
3. Opportunity, and
4. Threat (4 marks)
the organisation i work in is a maternity hospital
Also, based on the SWOT analysis conducted, develop a strategic objective and tactical plan (s) for each
one of the factors identified. (8 marks)
E.g.
Opportunity The only health institution in the catchment area to provide ultrasound services.
Strategic Objective To increase revenue by 10% annually
Tactical Plan Focus on increasing revenue from ultrasound facility
Training of staff to accommodate for additional capacity
Marketing plan and pricing strategy to encourage increase in use of ultrasound services.
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