Assignment #3: Use these links and compare the two campaign ads posted on youtube.
https://www.youtube.com/watch?v=TETHJP6d2Os (RGA Georgia TV ad)
https://www.youtube.com/watch?v=vfJNEAg0tn0 (Never Quit)
After viewing the ads, answer the following questions:
Describe each of the ads and explain which one is the negative ad.
Consulting the section, Assessing Media Impact (122-125) from Chapter 5, discuss what effects on voter behavior, if any, campaigns can expect to have by airing negative campaign ads. What effect do you think the negative ad you watched might have on the upcoming race for Georgia governor?
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