What are the cornerstones of LOreals marketing?

Discussion Board (Case Analysis)

The instructor will post discussion questions on the required two cases. Each student is to answer all questions and then comment on at least one other students postings. You will be graded on your ability to apply the concepts from the learning modules and the quality of your answers and comments to other students postings. The discussion board will be used to facilitate the exchange of ideas and information among class participants. See the grading rubric.

Discussion Board Evaluation of Original Posts

Mentions at least two concepts from required course readings for each question and includes references and citations.
Relates information to quality researched resources outside of the required readings and includes references and citations.
Discussions are at critical thinking level, not just recitation of facts. Discussions at a critical thinking level means discussing why you hold that opinion and support the opinion by quality referenced research, what you see wrong or right with the point mentioned, how you see the point being consistent or inconsistent with what you have learned, implications for the future. In other words, critiquing the readings, means analyzing arguments from the perspectives of both good and bad or pro and con and then justifying your analysis with information from quality referenced resources.

LOreal is a large CPG company and has built, maintained, and adjusted its marketing capabilities over time. Students are to examine the top capabilities of LOreal, probing why and how these strengths emerged. Think about potential tradeoffs that come with those choices. Think about comparison firms (i.e., Proctor & Gamble (P&G)) and executing different strategies or capabilities, as well as potential competitor reactions. Also think about the blend of efforts and investments needed to build capability, including time, metrics, and monetary investment.