Where has a company benefited through the competitive advantage that was gained through the implementation of an information systems technology related to an on-demand economy megatrend?

Discuss
Where has a company benefited through the competitive advantage that was gained through the implementation of an information systems technology related to an on-demand economy megatrend? Select one or more of the following on-demand economy megatrend topics on which to conduct your research:

Connectivity
Big data and data analytics
Digitization
Machine-to-machine technology

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