The topic is still very broad and needs to be further defined. Challenges of fast customer growth on new ventures could be a direction; aligning marketing activities with sales and operations. That could be achieved by incorporating agile marketing techniques and growth marketing as well. As startups operate on budget constraint, so the main goal has got to be saving to invest in tech and scaling up. In this era customers loyalty is decreasing, therefor an organisation has got to be customer-centric and that could be achieved by relying on data. To analyse such gathered data, suitable tech has got to be in place. With that being said, we need to define a thesis question so we can build an outline and proceed from there. Research method will be qualitative Interviews will be with 4 companies (Instant Groceries Delivery), so we need to formulate interview questions ahead in order to provide you with the results. I have the interviews ready, so I just need to have the questions to proceed.
We can have a meeting to set the goals an expectations together, as well as providing you with the guidelines.
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