Discuss, analyze, and evaluate all of the social media activities utilized by Lionsgate to promote this film.

Lionsgate, the distributor for the film The Hunger Games: Catching Fire, utilized numerous digital and social media tools to promote this movie.

Review the following case study: Sawhney, M., Goodman, P. (2018, January 2). The Hunger Games: Catching Fire: Using digital and social media for brand storytelling ( https://sk-sagepub-com.csuglobal.idm.oclc.org/cases/the-hunger-games-catching-fire-social-media-for-brand-storytelling ). Northwestern Kellogg School of Management. Sage Publications.
Discuss, analyze, and evaluate all of the social media activities utilized by Lionsgate to promote this film.
Be creative. What other ideas would you have added to promote this film?
Submission Requirements

Your well-written paper should be 3 pages in length not including the required cover and references pages.
Discuss and reference concepts taken from the relevant research.
Support your paper with three scholarly references

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