Intergrated Marketing Communications Discussion

Week 5 – Integrated Marketing Communications Discussion
For this Db activity, there are three parts:
Part A: analyze the concept of integrated marketing communications (IMC). In other words,
students must discuss IMC, the five components of IMC promo mix (Advertising, Personal Selling, Public Relations, Sales Promotion and Direct Marketing), and the advantages and disadvantages of and
IMC program.
*Do not just define IMC but state all parts of the IMC promo mix*
Part B: student’s must research the Product Life Cycle (PLC) and why it is important for the marketing agent to
properly identify the placement of their own product and, the placement of competing products.
Part C: student’s must discuss the differences between the push and pull strategies.

– Part D Included Faith Integration that may apply to intergrated marketing or push and pull strategies.

**Remember to cite your source(s) as part of your post (our textbook serves as a source and should be cited)
Also do not confuse the 5 components of the IMC promo mix with: Customer focus, Interdepartmental
cooperation, database communication, leverage, ROI.

Use appropriate APA writing standards
Include in-text citations and a list of used reference
Integrate appropriate scripture references to support claims, positions, and proposals.

Reference

Kerin, R. (2021) Marketing the Core 9th Ed., Marketing Simulation, Connect, and Smartbook. McGraw-Hill.

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