As consumers, we make many decisions every day without stopping to think about how or why we make them. We dont even consider the decision-making process when we have routine purchases. Some decisions, however, require extensive problem solving or have a high financial, social or physical risk impact so we start breaking down the steps.

REPORT DELIVERABLES
As consumers, we make many decisions every day without stopping to think about how or why we make them. We dont even consider the decision-making process when we have routine purchases. Some decisions, however, require extensive problem solving or have a high financial, social or physical risk impact so we start breaking down the steps.
In this Report, think of a high value decision that you had to make in the last year where you acquired an object or service for your personal use.
Address the following phases in detail:
Need or problem recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase behaviour
For this Report, describe each step you went through by addressing the Factors affecting Consumer Behaviour (cultural, social, personal, and psychological).

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