Assess limitations of the exclusive use of ratio analysis for evaluating financial performance. In your assessment, describe any qualitative factors that could also complement the ratio analysis and play an important role in improving financial performance.

*****THIS IS A CONTINUED ASSIGNMENT FROM WEEK 4. THIS IS PART 2. PLEASE STAY ON TOPIC WITH WEEK 4. PLEASE SEE WK4Assign+Williams+RWSR in the files area.

Please use the module assignment template for the assignment is the files area (ONLY DO PART 2).

In Week 4, you submitted Part 1 of the Module 2 Assignment. You will complete and submit Part 2 this week.

As a reminder, you will continue to act as a consultant hired by the operations director of the Barry Computer Company to do a financial analysis and comparison to the industry. You will conduct a financial ratio analysis to gain a good understanding of the companys financial performance and will then write up an evaluation of the organizations financial health, as well as your recommendations for how specific ratios can be improved within the next 35 years.

****INSTRUCTIONS***

Part 2: Recommendations (2 FULL PAGES)

1. For each ratio that negatively falls outside the industry standards, develop at least one appropriate recommendation for the Barry Computer Company to improve financial performance over time (over the next 35 years to meet industry standards).
2. Assess limitations of the exclusive use of ratio analysis for evaluating financial performance. In your assessment, describe any qualitative factors that could also complement the ratio analysis and play an important role in improving financial performance.

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