Conduct research and identify a recent crisis-related PR campaign released in news sources that defined a key issue in an industry.

Conduct research and identify a recent crisis-related PR campaign released in news sources that defined a key issue in an industry. Link to article: https://www.prdaily.com/let-lgbtq-employees-come-out-on-their-own-terms/
State the organization that generated the PR, PR campaign, and year. Research the organization’s crisis PR campaign plus additional articles about the organization’s crisis response.

In the attached document, type answers to the following questions in your own words.
Organization: Explain the organization that executed the PR.
Issue: Explain the issue.
Publics: Identify the publics involved.
Action: Identify the action the campaign created/addressed.
Channels: Identify and evaluate the channels (be specific) used to communicate with the publics involved. Consider both traditional media and digital/social media.
Evaluate the crisis PR based on the following PRSA Statement of Professional Values:
Honesty: Define honesty in the context of the crisis PR scenario. To what extent did the crisis PR demonstrate honesty? Was it effective? Why or why not? How could it have been more effective in demonstrating honesty?
Independence: Define independence in the context of the crisis PR scenario. To what extent did the crisis PR demonstrate independence? Was it effective? Why or why not? How could it have been more effective in demonstrating independence?
Fairness: Define fairness in the context of the crisis PR scenario. To what extent did the crisis PR demonstrate fairness? Was it effective? Why or why not? How could it have been more effective in demonstrating fairness?
Free flow of information: Define free flow of information in the context of the crisis PR scenario. To what extent did the crisis PR demonstrate free flow of information? Was it effective? Why or why not? How could it have been more effective in demonstrating free flow of information?
Safeguarding confidences: Define safeguarding confidences in the context of the crisis PR scenario. To what extent did the crisis PR demonstrate safeguarding confidences? Was it effective? Why or why not? How could it have been more effective in demonstrating safeguarding confidences?
Enhancing the profession: Define enhancing the profession in the context of the crisis PR scenario. To what extent did the crisis PR demonstrate enhancing the profession? Was it effective? Why or why not? How could it have been more effective in demonstrating enhancing the profession?

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