Please explain Sephora’s E-CRM ‘s Strategy. Explain what are Sephora’s E-CRM strategy and how did Sephora create or come up with these E-CRM strategy. Please provide examples and illustrations with each of the given E-CRM strategies that Sephora utilizes. In addition, please explain in detail, how each strategies brought a positive and negative impact toward Sephora. Did all E-CRM strategies work out well for Sephora? How did these strategies work out well? Which strategy work out well, and how? Is there any other E-CRM strategy that did not work out well? Explain why? Please explain and give illustrations or examples.
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