Module Mane : Global challenges
Assessment Task
Essay Title
Evaluation of the [insert name of your chosen megatrend(s) area] megatrend(s) and how this impacts the business landscape.
Write an individual essay exploring as a minimum one of the megatrend areas in detail(I have provided a list with megatrends). You will be expected within the essay to cover:
Give a short general introduction to what megatrends are and the impact of these overall
Demonstration of research, analysis and evaluative insight into at least ONE mega-trend and the impacts in general on the business landscape
Outline of your analysis of at least one organisation who is impacted by this and out-line the innovations in this area to over-come the challenges in order to secure mar-ket share and sustainable competitive advantage
Your reflections and insights of the future of these megatrends and how this will im-pact you as future managers and leaders
Conclusion of the topic, including evaluation of the future horizon for the business landscape in relation to megatrends
You should use a wide range of credible academic sources throughout your essay to support your academic arguments and use the Harvard referencing system throughout and in your reference list.
Remember this is an essay, so this should be a continuous flow of 2500 words, with an easy to follow journey, therefore planning your structure is vital. This is an essay so there should be no images, graphs or headings (apart from your essay title and reference list header) and no appendices.
– Individual essay, researching and analysing megatrends using real-world organisation examples,
– 2500-word essay analysing, evaluating and reflecting upon megatrends using world organisation examples.
– Identify shifts in behaviour, attitudes or trends that have potential for global impact. This information used by both governments and organisation to ensure that they can react/proact against these challenges and identify strategies to ensure sustainable growth and retain competitive advantage.
– Good introduction which outlines the general topic and impact of megatrends
– Strong conclusion which are drawn from evaluation and are credible to the megatrends outlined
– Demonstrate understanding of the megatrends with detailed discussions, analysis and evaluation drawn from credible academic sources which are mapped to real-world examples of organisations who are facing these megatrends and what they are doing to overcome these challenges (or not)
– Evaluative reflections and insights around how and why it is important to keep up to date with megatrends as leaders and managers
– The essay should have a good flow with persuasive discussions which are backed up by credible academic sources which are fully referenced in the Harvard style.
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