Discuss the importance of predictive and prescriptive analytics in business and the role of accounting and finance departments in applying such analytics tools.
What are the current limitations in skills and technology experienced by most finance departments when trying to apply predictive analytics and how these can be overcome?
Provide a real-life example of successful use of predictive and prescriptive analytics in business.
Should include sources from at least three articles published in any academic journals relating to predictive analytics in accounting information systems and finance.
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