Why is corporate social responsibility important to a company?

Discussion Board 8 Corporate Public Relations
Assignment
Evaluate the role of corporate social responsibility (CSR) and corporate philanthropy as part of a company’s overall public relations program.

What to do
Read the sections on corporate social responsibility and corporate philanthropy in Chapter 17 of the Cameron & Wilcox textbook. ( I WILL EMAIL YOU CHAPTER 17 )
Post your response to these questions on the Discussion Board (maximum 300 words).

Questions
Why is corporate social responsibility important to a company?
What does it mean for a company to be “strategic” in its corporate giving?
Give an example of a company that you think does a good job with corporate socicixal responsibility and explain why.

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