What techniques were used to get the attention of the audience?

Video review : “Morgan Freeman: The Power of Words.” Produced by Amnesty International, YouTube, 23 Dec. 2009, www.youtube.com/watch?v=9_tCtvmAm4M.
Who produced the video? What activist organizations, if any, were involved in the production? What does the activist organization do?
Under what circumstances was the video made?
When was it posted? What major events of that time influenced the video?
What is the core message of the video?
What specific information does the video convey?
What techniques were used to get the attention of the audience?
What is the mood or emotional content of the video? How is this accomplished?
Does the video include dialogue? Music? If so, how effective is it?
Does it suggest a course of action? If so, what?
How many times has it been viewed?
Has there been any response to the video? If so, what?
2 sources , 1 from Amnesty International website

Sources don’t have to be scholarly

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