Part A: Marketing Plan Input

Please use the attached template to address the following:

Write an introduction to your hypothetical company, describing its location, the product it makes or the service it provides, and the contents of your marketing plan.

Here is my hypothetical company info:

For my hypothetical company I am going to call it “I know you”. I know you would be cyber awareness company based out of Washington DC. The main goal of this company is to bring cybersecurity awareness to people of all ages, from all walks of life. We will focus on the young people who weren’t born in a pre-internet, app or social media era.

I want to show them that digital convenience comes at a cost and that there is no such thing as “delete” The goal is not to scare but highlight the dangers of having everything about us and or our loved ones online. Additionally, The business would show people how very easy and fast it is to obtain your personal information and what a hacker can do with that information.

Washington DC has been selected as the physical headquarters of the company because of the numerous federal agencies in area and the multitude of hacking attempts and breach’s. Additionally the enormous amount of information held by the federal government on American’s makes these agencies a prime target for hackers.

How the business would work would be as follows: We would partner with federal agencies to have expert speakers come in and give demonstrations and we would teach a courses all for a reasonable fee. We would do the same would schools at the elementary middle and high school levels. For those who would like individual lessons we would work with them to educate as well as eradiate their online profiles and personal information.

Develop your company’s mission statement that has a long-term view, and includes its industry, goals and values.
Identify the main goals that you would like to achieve within the next year (short term) and within the next five years (long term), including the most appropriate ways to measure them both.
Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement.
Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Develop a SWOT analysis for your product or service, examining at least three strengths, weaknesses, opportunities, and threats for your company.
Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment.

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