– how they will go about it using these two recommendations realistically? Please give the logistics, and write how Hellofresh would establish these recommendations to their company.

In this assignment, select a pure-play retailer (Hellofresh – https://www.hellofresh.ca/ ) that has not been embracing the concept of omnichannel retailing (e.g., a brick-and-mortar retailer not selling online; an online store that has no physical presence). Then, write a consultative report to the retailer’s senior management, as if you’re a part of a team that is being hired as an external management consultant to help this retailer grow its business in Canada.

Your task is to:
– come up with two recommendations on how Hellofresh can enter omnichannel retailing and use it to their benefit
– how they will go about it using these two recommendations realistically? Please give the logistics, and write how Hellofresh would establish these recommendations to their company.

The written report will be evaluated based on a grading rubric that consists of the following criteria with equal weight:

– Research
– Critical Thinking
– Justification and Recommendation
– Citation and Writing Style

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