Identify and analyse the functional areas of the business/project.

TOPIC: INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS BUSINESS ENVIRONMENT

CHOSEN ORGANISATION- PROCTER AND GAMBLE (P&G)
upto 2,500 WORDS
15 reference sources ten (10) academic (textbooks and peer-reviewed journal articles) and five (5) other (newspaper articles, business/trade publications, and substantiated website publications) sources.
APA 7TH ED, WITH IN-TEXT CITATIONS AND KINDLY, INCLUDE THE EXACT PAGE NUMBER OF THE REFERENCED FILE IN THE IN-TEXT FOR INSTANCE – Overton & Lowry, 2013, p. 261

Context
Stakeholder analysis is a technique for identifying stakeholders and analysing their roles in a given business or project scenario. The aim of the analysis is to map out and manage the stakeholders level of influence and degree of interest. Stakeholder analysis can also be used to assess the relationships between different stakeholders, as well as the issues they care about in the internal and external business environments.
Internal stakeholders are individuals or groups who are directly involved in a business/project and includes owners, board members, managers, employees, and investors. External stakeholders, such as customers, suppliers, competitors, society and government are stakeholders who are indirectly impacted and influenced by the business or project activities. Understanding both internal and external stakeholders of a business/project is important as it helps to:
engage and enhance communication with relevant stakeholders
reduce/prevent/manage risks, and identify opportunities
improve internal stakeholder commitment, and
improve business reputation amongst external stakeholders.

Instructions
1. Selection of the business or a project scenario
PROCTER AND GAMBLE (P&G) is your chosen organization that you would like to work with in the future after your dual course MBA and Master of Global Project Management.
2. The stakeholder analysis report should address the following points:
Identify and analyse the functional areas of the business/project.
Scan the macroeconomy for recent developments and comment on the future economic outlook of the business. Based on verifiable evidence, discussion MUST include the current macroeconomic environment, industry outlook and competition landscape.
Identify the important internal and external stakeholders, and comment on their interests and level of engagement in the business/project.
Create a stakeholder matrix, and corresponding stakeholder mappings.
From the discussion forums, choose a peers contribution to his/her chosen industry. (PLEASE SEE PEERS POST IN THE ATTACHED FILE) Then, compare your industry and business/project against that of your chosen peers.
You are required to support your observations, statements, and claims with relevant theoretical and conceptual frameworks, including evidence from credible sources.
Note: PESTEL and Porters 5 Forces are good tools to help you identify most of the external stakeholders.

3. Structure and format of the report
Your individual stakeholder analysis should follow standard report structure and include the following:
Cover page
Executive Summary: Provide a concise summary of the report in bullet points.
Introduction: The aim of the report, and background information about the selected business/project.
Main body:
Identify the functional areas of the business/project.
Present the macroeconomic scenario and outlook.
Identify internal and external stakeholders, and their roles.
Identify the nature and degree of main stakeholders interests, and implications of conflicting interests.
Identify the level of the main stakeholders influence.
Create a stakeholder matrix, and corresponding stakeholder mappings.
From the discussion forums, choose a peers contribution to his/her chosen industry. (PLEASE SEE PEERS POST IN THE ATTACHED FILE) Then, compare your industry and business/project against that of your chosen peers. Against your peers:
-Compare your industry and business/project operations; analyse the competition landscape, and
-Identify the main points of stakeholder dissimilarities, and analyse the differences in their interests and influences.
Conclusion: summarise the aim and findings of the report. There should not be any new information that was not captured in the introduction and main body in the conclusion
References
Appendices

Use critical thinking
It is essential that you use the appropriate APA style for citing and referencing research. Please see more information on referencing. APA 7TH
NO TO PLAGIARISM.
Academic Integrity. All students are responsible for ensuring that all work is appropriately referenced and academically written according to the Academic Writing Guide. Students also must keep a copy of all submitted material and any assessment drafts

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