If you were to develop a plan to manage a recent sport public relations crisis situation, what are the essential components you would include? Explain your rationale.
Review the following resources for inspiration and examples:
Five Steps to Better Crisis Communications
(https://www.bloomberg.com/news/articles/2010-08-31/five-steps-to-better-crisis-communications
The Executive’s Guide to Social Media for Crisis Management
(https://www.slideshare.net/ishraq77/social-media-for-crisis-management
In Case of Emergency: What Not to Do
(https://www.nytimes.com/2010/08/22/business/22crisis.html
The Tylenol Crisis, 1982
(https://www.pbs.org/newshour/health/tylenol-murders-1982
For additional details, refer to the Short Paper/Case Study Rubric document.
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