Guidance
Read the Assignment Brief and marking criteria and write down a maximum of 1,000 words summary of your proposal campaign. As a suggestion, you may want to address the following topics/points listed below:
1. Digital campaign mechanism: purpose/goals/objectives
2. Companies situation analysis and digital marketing strengths and weaknesses
3. Consumer personnel profile
4. Summary of the proposed digital marketing strategy and tactics
5. Justified fit between the campaign, target audience and companies strategic aims
6. Abstract
7. Table of contents
8. References
Last Completed Projects
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