***For the Social Media Campaign assignment I will be researching the affects that alcohol has on college students. The platforms that I will be using to target the population is Instagram and TikTok since they are both the two highest used apps across the college population. ***
This assignment has been broken into 3 steps (this is the final piece to the project)
Please see attached below the Bibliography and Social Media Campaign Proposal Outline for this portion of the assignment.
SOCIAL MEDIA CAMPAIGN PROPOSAL-
Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population.
-Define the problem among the target population
-Research and gather data and statistics on alcohol use among the target population
-Identify evidence-based practices used for the target population (See EBP matrix attachment).
-Identify a social media platform for the campaign (e.g., Facebook, Twitter, YouTube, Instagram, etc.) and describe the rationale for the platform
-Develop health promotional strategies targeted for the population
-Describe how you plan to monitor the success of your campaign.
References:
-Start with the learning resources in the classroom.
-Locate 7-10 journal articles or book chapters related to your special population.
-Use only scholarly, objective sources for your project. Peer-reviewed articles found in the UMGC Library databases are generally good sources. Web-based information such as Wikipedia and About.com and popular news outlets such as Time or Newsweek are NOT acceptable sources for this project.
Guidelines:
APA format and citation style: (http://sites.umgc.edu/library/libhow/apa_examples.cfm
1500-2000 words
Title page and reference list
12 point font
Numbered pages
1″ margins
Double spaced
Grading: Refer to the assignment rubric to know how you will be graded on this assignment.
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