1. (200 words) Pick a product or service and identify its FFB – The Feature, Function and Benefit you might have to research these functions on the net! Please understand – all products – services have these characteristics.
add a copy of your ad that you selected as well.
2. (250 words) Identify and describe a company that adapted its core product due to the changing preferences of its customers.
3. (350+words) Find two consumers who are older than you (15-20 years?), two consumers who are slightly older than you (10-15 years?), and two consumers who are substantially younger than you ( you got it, 10 or less years?) and will allow you to observe them while they browse the Internet. Collect some field notes that describe their behavior and the discussion that you have with them during the activity. Based on these interviews:
Prepare a brief report on the way people from different generations obtain value from thecixir use of the Internet.
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