Explain how the theories and models from your chosen ‘School’ of strategic management may be used to understand the position and response of your case study industry/organisation over the past year.

Please revise the following sections:
1. How the theories and models from your chosen ‘School’ of strategic management may be used to understand the position and response of your case study industry/organisation over the past year.
2. How the theories and models from your chosen ‘School’ of strategic management may be used to inform the strategic response and future strategic direction of your case study industry/organisation over the next 3 years.

School of choice for the case study – The positioning school
a. Michael Porter – survey your environment and choose the position
b. Porter’s five forces – Environment is the main area to decide for strategy in the positioning school.
c. The environment can be broken down into 5 areas:
i. Suppliers
ii. Buyers
iii. Substitutes
iv. New entrants
v. Existing competitive rivalry
d. Porter’s generic strategies – once you have scanned the environmencixt, pick one generic strategy and focus.

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