Write an essay on “Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting?

This teacher is very particular about using the book as the only source, and she likes it detailed as well. Write an essay on “Why do people have a tendency to remember unusual ads more effectively than ads that are less interesting? What is this phenomenon called?

Use this source: https://u1lib.org/book/11037418/566cef

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