What generic business-level strategy does GraceKennedy pursue?

Company research is: GraceKennedy, one of the Caribbeans largest and most dynamic Food and Financial corporate entities started in Jamaica in 1922.
Answer the below:
1. How differentiated are the products/services of GraceKennedy? What is the basis of their appeal?

2. What generic business-level strategy does GraceKennedy pursue? How has the company tailored its business-level strategy to its industry? How could the firm improve its business-level strategy to strengthen its competitive advantage?

3. Is GraceKennedy a member of a strategic group? If yes, what are the characteristics of this group?

4. Do you think GraceKennedy Company will be able to maintain its competitive advantage in the future? Apply McKinseys 7S Model as one of your analytical tools.

5. What new strategies would you advise GraceKennedy Limited to pursue to increase its competitive advantage?

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