Advertising is assumed to add value by changing consumer perceptions. Rory Sutherland argues that a change in perceived value is as satisfying as the “real” value. Please watch Rory Sutherland in his Life Lessons from an Ad Man TED video (Links to an external site.).
Reflect on the ideas presented in the video, and discuss how advertising adds value by influencing consumer perceptions. Explain whether you agree with the presenter’s assertions or not. What are the implications of the ideas presented in this video to marketers who are designing advertisements? Make sure to relate your explanations to the concepts learned in this lesson with respecixct to the advertising appeals.
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